Demonstration Checklist
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Event (general description): |
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Event Date: Media Time:
Location/Address: _____________________________________________________ |
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Preparation for the Event |
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Make Signs. Use some preprinted and others handmade. |
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Post/Distribute flyers |
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Gather leaflets (if necessary order more). Give thought to making your own if possible. |
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Free publicity (local newsletters, calendars) |
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Telephone Hotline (outgoing message) |
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Designate Media Spokesperson |
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Write sound bites in advance |
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Write news release |
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Issuing release/follow-up media calls |
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Prepare media kits to include fact sheets, brochures and if available a video |
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Activate phone tree. Always ask activists to be present half an hour before the media. |
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Assign tasks (someone to hold banner, lead the chants) |
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Carpools |
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Permit from the police for a march or for a sound system |
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Legal adviser/observer |
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Speakers (booking) |
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Sound system |
| Day of the event, don’t forget: |
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Calls to the media that morning |
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Literature to hand out |
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Camera/camcorder |
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SoundBits/chants |
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Signs & banner |
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Media kits |
| If necessary/available: |
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Costume |
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Props |
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Megaphone |
| Follow- up |
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Designate people to pick up newspapers that covered the event and people to videotape TV news coverage. Call print media that did not cover the event. |
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